① 急需蘋果公司的中英文介紹
蘋果公司發展可謂是一波三折。這里簡略介紹一下他的發展軌跡。設計在線.中國
-Steven Wozniak和Steven Jobs這兩個天才少年在高中的時候已經成了形影不離的朋友，Wozniak有機會涉足計算機設計領域，並在1976年設計出後來被成為Apple I 的電腦，附有遠見的Jobs堅持要試著去賣這台機器。於是1976年4月1日，蘋果破土而出了上海工業設計。
Apple I市場反應冷淡。直到1977年Apple II誕生並作了第一次商業展示後才引起人們的注意。蘋果的銷量大幅增加，造型設計公司的規模也自然而然的擴大。
-1979年Jobs和其他幾個工程師慕名訪問了施樂公司的PARC試驗室，並從那裡「偷學」到了圖形用戶界面技術，並將其應用於蘋果電腦。
-1980年蘋果已經有幾千名雇員，並且產品開始銷往世界各地，蘋果成了電腦的代名詞。
-1983年，外觀設計Jobs開始聘請前百事可樂公司的主管John Sculley任蘋果的CEO，相信他會讓這棵未老先衰的蘋果「枯木逢春」。
-1985年Jobs和Sculley的分歧越來越大產品設計，蘋果的Jobs不得不離開了蘋果。Sculley獲得了工業設計蘋果絕對的領導權。
-1987年，蘋果發布其Mac II，功能強大的家用計算機，月銷售達到5萬台。蘋果又過了幾年好日子。
-1991年蘋果電腦的操作系統是：Mac OS，但其與流行的兼容機軟硬體不兼容。這大大束縛了它的發展。這曾經非常成功的市場策略，現在卻讓它吃盡了苦頭，微軟的操作系統很快佔領了廣大的市場。
-1993年6月他們免除了Scully的職務。設計在線.中國
-1994年蘋果發布其家用機PowerMac。第一台基於IBM和Motorola合作開發的高速處理器PowerPC晶元的機型。但因為其封閉的市場策略，只有少數廠家得到有限的技術許可，仍然不能很好的打開市場。面對開放的兼容機市場，蘋果的大門卻越關越緊，路也越走越窄。
-1995年微軟WINDOWS95發布，這更令其雪上加霜。蘋果的冬季來臨了。
緊接著戲劇性的事情發生了。蘋果急需一名能引領其走出低谷的帶路人，但遲遲沒有挑選出來，面對奄奄一息的蘋果，眾多的商界驕子們望而卻步。
-1996年在眾多昔日同事的支持下，jobs開始在公司中起作用，成為事實上的領導人，被稱為「過渡總裁」。但此時蘋果的股票降到5年來的最低點，Jobs面臨有生以來最大的挑戰，挽救心愛的蘋果。
-1997年11月10日，蘋果宣布將通過電話和網路開展直銷Power Computing，結果銷路很好，緊接著又推出了一款新機型：PowerMacG3
復甦的跡象慢慢的顯露出來，蘋果終於制止了下滑，開始連續幾個季度微利。Jobs繼續著他的復甦計劃，又推出了真正的劃時代蘋果傳奇產品：iMac（1998年）、iPod（2002）
蘋果的傳奇創始人－史蒂夫·喬布斯（Steve Jobs）
蘋果之所有能有傳奇般的發展，開發出傳奇般的產品，很大程度上歸結於公司傳奇般的CEO史蒂夫·喬布斯（Steve Jobs）――蘋果公司的創始人，他的傳奇人生得從他的出生前講起。
1955年史蒂夫·喬布斯（Steve Jobs）生於矽谷的，生母是一名年輕的未婚在校研究生，生母將他送給別人收養。養父母是典型的藍領工人，並沒有優越的環境。
1972年喬布斯17歲，他來到位於波特蘭大的里德學院上大學，在那裡開始探索印度佛教，從學生宗教領袖那裡學會了如何做推銷。在那裡讀了六個月後，喬布斯決定退學，並且堅信日後會證明這樣做是對的。
1974他到印度朝聖，漫遊後反而有了新的認識，認為愛迪生對世界的貢獻比佛教大師要大得多。於是他回到矽谷參加了沃茲尼阿克創立的自製電腦俱樂部，才有了個人機的面世。
1976年在 20 歲時史蒂夫·喬布斯（Steve Jobs）和沃茲（蘋果公司創始人之一Wozon）在喬布斯父母的車庫里辦起了蘋果公司。十年後，蘋果公司就從車庫里我們兩個人發展成為一個擁有 20 億元資產、4,000 名員工的大企業。
1986年30歲時，喬布斯被自己辦的公司解僱了。怎麼會被自己辦的公司解僱呢？原來隨著蘋果公司越做越大，蘋果公司聘了百事可樂公司的主管John Sculley與喬布斯一道管理公司。隨後我倆對公司前景的看法開始出現分歧，最後我倆反目了。這時，董事會站在了John Sculley那一邊，所以在30歲那年，喬布斯離開了公司。
從蘋果公司被擠出後喬布斯感到失落，但不久就振作起來。他雖然不是技術人員，但卻是獨具慧眼善於開拓新產品的奇才。1985年9月他賣掉所有蘋果股票重新創業，但仍保留有一股以便獲得年度財務報告，並用以寄託他對蘋果的深情。
喬布斯新建了Next公司，准備開發新一代電腦，同時買下影視動畫公司Pixar（後來成為世界最有名的三維動畫公司）。
蘋果為了要使用Next的新技術，於1996年底用4億美元收購了Next。但經營不得法，並沒有獲得應有市場。反而因成本太高造成虧損。設計在線.中國
1997年7月因連續5個季度虧損，最高執行官阿默利歐只好辭職，當時蘋果已接近破產邊緣，人們又想起了喬布斯，於是在緊急關頭他又被聘任為臨時總裁兼最高執行長官。（1985年喬布斯被董事會解職，美國電腦產業就進入了高速發展期，康柏和戴爾都在此期間脫穎而出。而作為個人電腦的始祖，蘋果卻步履蹣跚，十年內它換過3任CEO，年銷售額卻從110億美元縮水至70億美元。）
喬布斯回到蘋果後，做的第一件事是縮短戰線，把正在開發的15種產品縮減到4種，而且裁掉一部分人員，節省了營運費用。其次，發揚蘋果的特色。蘋果素以消費市場作為目標，所以他要使蘋果成為電腦界的索尼。上任伊始便著手開發iMac，使得電腦非常適合家庭的使用。第三，便是開拓銷售渠道，讓CompUSA成為蘋果在美國全國的專賣商，使Mac機銷量大增。第四，調整結盟力量。同宿敵微軟和解，取得微軟對它的1.5億美元投資，並繼續為蘋果機器開發軟體。同時收回了對兼容廠家的技術使用許可，使它們不能再靠蘋果的技術賺錢。
1998年上半年iMac面世取得成功，蘋果扭虧為盈。現在人們談論的是恢復青春活力後的蘋果將會怎樣推動電腦事業的發展，而不是蘋果行將破產。使蘋果起死回生的正是剛43歲的喬布斯。
就在蘋果前景一片大好的2004年，喬布斯被診斷患了癌症。一次掃描檢查，結果清楚地表明喬布斯的胰腺上長了一個瘤子，確診這是一種無法治癒的惡性腫瘤，最多還能活 3 到 6 個月。喬布斯做了手術，現在好了。這是喬布斯和死神離得最近的一次，這次經歷之後，喬布斯對人生的感悟體會的更加深刻，他說：人的時間都有限，所以不要按照別人的意願去活，這是浪費時間。不要囿於成見，那是在按照別人設想的結果而活。不要讓別人觀點的聒雜訊淹沒自己的心聲。最主要的是，要有跟著自己感覺和直覺走的勇氣。無論如何，感覺和直覺早就知道自己到底想成為什麼樣的人，其他都是次要的。求知若渴，大智若愚。這也是喬布斯一直想做到的。
人們認為喬布斯具有技術、管理和文化的三張面孔。在技術方面，他是使電腦成為消費產品的倡導者；在管理方面，他是善於隨機應變的企業家；在文化方面，他是電腦文化的革命家。
1985年他被裡根總統授予國家科技勛章，1987年獲傑弗遜傑出公共服務獎。設 計 在 線 . 中 國
蓋茨對喬布斯的評論是：「我不過是喬布斯第二，在我之前，蘋果電腦的飛速發展給人以太深的印象。」
蘋果的傳奇設計
1998年後蘋果公司復興，雖然蘋果公司的每個產品幾乎都是藝術品級的設計精品，但蘋果公司真正的能稱得上傳奇產品只有兩個：這就是 iMac 和iPod，這兩個產品真正實現了蘋果巨人的復活，使得蘋果時代又一次到來了。
Apple's development can be twists and turns. Here's a brief description of his track. On-line design. China
-Steven Wozniak and Steven Jobs two days in high school when the juvenile has become inseparable friends, Wozniak the opportunity to set foot in the field of computer design and in 1976 was designed to become the Apple I computer, attached to uphold the vision of Jobs To try to sell the machine. So on April 1, 1976, Apple has been staged in Shanghai instrial design.
Apple I lukewarm market response. Until Apple II was born in 1977 and made the first commercial after the show attracted attention. Apple's sales increase, the size of the company's design is also natural to expand.
Jobs in -1979 and several other engineers, especially for the visit to Xerox's PARC laboratory, and from there "to steal school" to the graphical user interface technology, and applies it to Apple.
-1980 Years Apple has thousands of employees and procts sold around the world, Apple Computer has become a synonym.
-1983, Jobs began to design engaging as the head of Pepsi's John Sculley, Apple's term CEO, that he would prematurely senile apple tree, "Kumufengchun."
-1985 Years Sculley and Jobs differences growing proct design, Apple's Jobs had left Apple. Sculley won the instrial design of Apple's absolute leadership.
-1987, Apple released its Mac II, a powerful home computers, on sales of 5 million units. Apple also had a good day for several years.
-1991 In Apple Computer's operating system is: Mac OS, but it's compatible with the popular software and hardware incompatibilities. This greatly hindered its development. This has been very successful marketing strategy, it has now suffered, Microsoft's operating system quickly occupied the majority of the market.
-1993-Year in June from the Scully of their ties. On-line design. China
-1994 Year Apple released its home machine PowerMac. The first Taiwan-based IBM and Motorola to develop high-speed PowerPC processor chip models. However, because of the closure of its marketing strategy, only a small number of manufacturers have been limited technology licensing, it can not very well open up the market. In the face of open-compatible market, Apple's door to talks is tightening customs, the road gets narrower all the time.
Microsoft released WINDOWS95 years -1995, which also added the. Apple has been the advent of winter.
Followed by dramatic happened. Apple a much-needed guide to its bottom out of the way, but has not selected, in the face of Apple's on the verge of death, many are proud of the business away.
-1996 Many years with the support of colleagues in the past, jobs began to play a role in the company to become the de facto leader, known as a "transitional president." At this point, but Apple's shares fell to 5-year low, Jobs faces the greatest challenge ever, to save the beloved Apple.
-1997 Years on November 10, Apple announced the phone and direct sales network of Power Computing, the results of a good market, and then introced a new model: PowerMacG3
The slow signs of recovery emerge, Apple has finally put an end to the decline in a row to start low-profit quarters. Jobs continue his recovery program as well as the introction of a true legend of the epoch-making Apple procts: iMac (1998 year), iPod (2002)
Apple's legendary founder - Steve Jobs (Steve Jobs)
Apple will have all the legendary development, developed a legendary procts, to a large extent be attributed to the company's legendary CEO Steve Jobs (Steve Jobs) - Apple Computer co-founder, and his legend Life from his birth before the talk.
1955 Steve Jobs (Steve Jobs) was born in Silicon Valley, is the mother of a young unmarried graate student at the school, his mother gave up for adoption. Adoptive parents is a typical blue-collar workers, there is no superior environment.
Jobs, 17-year-old in 1972, he arrived at Reed College in Portland, the largest university, where he began to explore Buddhism in India, where religious leaders from the students learned how to do marketing. Reading, where for six months, Jobs decided to drop out, and firmly believe that the future will prove that to do so.
His 1974 pilgrimage to India, instead of roaming after a new awareness that Edison's contribution to the world is much greater than that of the Buddhist master. So he returned to Silicon Valley, Wozniak participated in the creation of self-made computer club, the only indivial machines available.
In the 20-year-old in 1976 when Steve Jobs (Steve Jobs) and Watts (Apple co-founder of Wozon) in the garage of Jobs's parents started the company. Ten years later, Apple from a garage on the two of us develop into a 20 billion worth of assets, 4,000 employees of large enterprises.
30-year-old in 1986, Jobs was running his own company dismissed. Will be how to do their own companies to dismiss it? With the original Apple growing in volume, Apple has been appointed head of Pepsi's John Sculley and Steve Jobs a management company. Then both of us to the company's prospects began to differences, we were the last of the enemies. At this time, the Board of Directors to stand side by John Sculley, the 30-year-old that year, Jobs left the company.
From Apple's Jobs are being squeezed out after the loss, but soon take heart. Although he is not a technician, but it is much the same kind of good at the development of new procts Wizards. In September 1985, he sold all the shares of Apple to re-start, but still have reservations in order to obtain an annual financial report and for the sustenance of his deep feeling of Apple.
New Jobs Next the company in preparation for the development of a new generation of computers, video animation at the same time the company bought Pixar (later to become the world's best-known three-dimensional animation company).
Next to Apple's use of new technologies by the end of 1996 to 400,000,000 U.S. dollars acquisition of Next. However, the conct of law can not and should not have access to the market. Instead, because of high costs caused by a loss. On-line design. China
In July 1997 as a result of 5 consecutive quarter of losses, the highest executive Amoliou had no choice but to resign, then Apple has been on the verge of bankruptcy, people thought of Steve Jobs, so in moments of crisis, he was appointed as interim President and Chief Executive highest Executive. (Jobs in 1985 was dismissed board of directors, the United States on the computer instry has entered a rapid development period, Compaq and Dell have come to the fore ring this period. As the ancestor of personal computers, Apple has hobbled, the 10 years it has replaced 3-permanent CEO , From annual sales of 11,000,000,000 U.S. dollars has shrunk to 70 million.)
Jobs returned to Apple, the first thing to do is to shorten the front, and is developing 15 kinds of procts were reced to 4, and part of the staff laid off, saving the cost of the operation. Secondly, to carry forward the characteristics of Apple. Apple to-consumer market as a target, so he must become an Apple computer instry, Sony. At the beginning of his proceeds with the development of the iMac, making the computer is ideal for family use. The third is to open up sales channels for CompUSA in the United States, Apple has become the country's monopoly, so that the increase in sales of Mac machines. Fourth, adjust the strength of an alliance. Reconciliation with the old enemy Microsoft, Microsoft made its 150,000,000 U.S. dollars of investment, and continue to develop software for Apple machines. At the same time, the recovery of the compatible manufacturers permission to use the technology so that they can no longer rely on Apple technology to make money.
Available in the first half of 1998, the success of the iMac, Apple to profitability. Now people are talking about the resumption of youth and vitality after Apple Computer is going to take to promote the development of the cause, rather than Apple will be bankrupt. Apple back to life so that it is just 43-year-old Jobs.
Apple is on a good prospect in 2004, Jobs was diagnosed with cancer. A scan, the results clearly show that the pancreas Jobs on a long-Liu Zi, a diagnosis of incurable cancer, to be alive up to 3-6 months. Jobs has done a surgery and now the good. This is the death Jobs and the nearest time, the experience, Jobs for life experience of the more profound sentiment, he said:'s time is limited, so do not go in accordance with the wishes of the people live, which is A waste of time. Do not put aside their prejudices and it is envisaged that in accordance with the results of other people live. Do not let others point of view of the noisy sound of their voices drowned. The most important thing is, there must follow their own sense of intuition and the courage to go. In any case, feel and intuition have long known their wish to become in the end what kind of person, the others were secondary. Thirsty for knowledge, Daruoyu. Jobs is also always wanted to do.
Jobs that people with technical, managerial and cultural face of the three. On the technical side, he is to become the computer procts, consumer advocates; On the management side, he is a good adaptable entrepreneurs; in culture, he is the computer culture revolutionist.
In 1985 he was President Ronald Reagan awarded the National Science and Technology Medal, 1987 by Jefferson Award for outstanding public service. On-line design. China
Gates on Jobs's comments: "I was only the second Steve Jobs, before me, Apple's rapid development in order to give people a deep impression."
Apple's legendary design
After the 1998 revival of Apple, although Apple's procts in almost every level of design works of art are all fine, but Apple can truly be called The Legend of only two procts: This is the iMac and iPod, these two procts to achieve real Apple's revival of the Giants, making Apple once again the arrival of the era.